Fries, camera, action: The power of food in conducting creative research

Posted by Chloe

The focus of  filming over recent months has largely been on client case studies and testimonials , so therefore being tasked with obtaining footage of visitors to this year’s Casual Dining show would prove to be a very different sort of creative challenge.

Usually I find myself focussing on a product’s features and how it can be advantageous to an operator; capturing the essence of a location; interviewing those who interact with the products on a daily basis. However, with this brief, I was required to record the positive reactions of show visitors who tried a range of fries brand new to our client for 2015, in vox-pop style, which would form a promotional video that the brand could use across multiple social media channels as well as an email campaign. In short, a whole new ball game.

videoChoosing enthusiastic visitors for inclusion as well as selecting those who would agree to being filmed was a difficult task to undertake. Following Rachel’s selection of a willing victim – and after a little bribery in the form of steaming hot, fluffy-on-the-inside fries – it was up to me to capture their opinions and expressions quickly, whilst we helped each other to draw more information out of our interviewees.

Seems simple enough to do – if you’re a videographer by trade. I shoot in lots of short snippets at a case study location, which benefits the end result as it means I have plenty of footage to choose from in order to get exactly the right segment within the finished film. But here, I had one chance to film each interviewee, which needed to be quick. It’s certainly something I couldn’t have done if I was working alone.  Having that extra person around to help encourage prospective interviewees boosted my confidence, and allowed me to focus on getting each shot as good as it could be visually.

Much like photographing people can be challenging for a landscape photographer, or even using watercolours on your canvas when oils are normally your thing, this new type of video brief proved to be quite tricky for me; and yet, it has made me intrigued to explore other avenues of video, so that our clients can benefit from more than just case study video production.

You can see the results of our efforts in this video, which was shot, edited and produced entirely by the creative team at Rawlingson Lane.